Commercial shuttle bus in partnership with Universal
Universal Picture, through the agency WePromo, choose ParkinGO as partner for the launch of the movie Expendables 3.
The initiative has been successful and it was promoted through different channels. First of all customized shuttle buses at Malpensa and Fiumicino allow "communication in motion" granting visibilty in the distances from ParkinGO locations to their referential airports. Many pictures of our shuttle buses were taken by clients and posted on major social networks.
The luggage wrapping has been revisited and ad hoc stickers were applied on bags, operation that contributed to promote both brand and the campaign.
Complementary stickers flew off the shelves at the involved ParkinGO check-in offices. This is another statement of innovative marketing of sure impression that paves the way for further visibility campaigns.